We use eye-tracking since 2010 to see what users actually look at! Solely, eye tracking is a powerful tool to assess the efficiency of page layouts, ads and usability, esp. usability as it is defined by the W3C. Along with user testing, eye tracking becomes a unique tool to optimize user experience.
Recent years’ evolution of eye tracking technologies, i.e. eye-tracking glasses, makes it possible to use eye tracking in various contexts including on smaller screens as before, i.e. smartphone screens. Upcoming 5G will lead us to new smartphone usage: higher screen resolutions, richer designs, more data, more complex environments… Sure that eye tracking can help accompanying the move.
Depending on your research and analysis protocols, we can operate eye-tracking provide you with raw data or heatmaps for our market.